How to Make Email Marketing Work

Email marketing is one of the most important and effective forms of marketing to ever be invented. The conversion rate for appropriate email approaches 4 to 7% over time. That's because a new client needs to see a brand 7 to 8 times before they trust it enough to buy something. Email is the perfect way to do that.

Use the Right Software

There are many different types of email marketing software available but you need to read the fine print to be sure that you can do what you want to do with it.

Autoresponder Series

No matter what else you do when it comes to online marketing when someone gets on your list be sure to send them something no less often than weekly. Less than that and they're going to forget about you, and they might even think you're spamming them because they forgot. Set up triggered emails in the service to go out on a regular basis.

eCourses

A great way to fill up your email marketing autoresponder is with an eCourse that delivers daily or weekly with information and assignments for your audience. This is not only a good way to teach them something but also a good way to suggest other products.

eNewsletter

Some marketers use newsletters to send information to their audience. Newsletters are often larger and also available on a website so a subscriber can view them via email or on the site. A newsletter can go out monthly or more often. Be sure to tell your audience how often they'll get the newsletter so they know what to expect.

Craft Effective Headlines

It's very important that headlines and subject lines be specific, keyword-rich, and something the audience will want to open and see. Don't be tricky or too cheeky as people don't click through unless they know what's inside.

Personalize Email

Autoresponder technology allows you to personalize an email based on the information you've gathered from your audience. You can collect your first name and email, and then you can send your email to, "Dear Sally," instead of no one.

Don't Forget the Call To Action

When you send emails to anyone for any reason, you should include a call to action. It might be to share the newsletter with others, to like you on social media, to try out software you recommend, or something else entirely.

You simply can't have a good online marketing plan if you don't include email marketing. In fact, everything else you do should all lead back to building your email list. A targeted email list will enable you to give yourself a raise whenever you want one.

Email marketing can achieve awesome results for the smart marketer. But you still need to get your email subscribers to buy. On average, a prospect needs to see your messages 7 to 8 times before they trust you enough to buy something. Email is the perfect way to deliver these messages with a structured marketing funnel. To learn more, download my free Marketing Funnel Checklist at https://jonallo.com/salesfunnel

Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948

How to Do Successful Affiliate Marketing

Being a successful affiliate marketer can be very lucrative. You will make a percentage of sales for each item that you convince someone to buy. This means that you don't have to create a product. Here are 10 tips to help you succeed.

1. Promote Only Products You Believe In

It's so much easier telling people about products or services that you truly love and believe in. You'll have much more to say about them if you like them. You'll be able to explain the benefits so much better if you are passionate about the products.

2. Learn Traffic-Building Strategies

It's important to learn as much as you can about website traffic-building strategies. You want to push and pull as much traffic to your products as possible. It doesn't matter if it's to a sales page, or to a website with more information. You will need to build traffic using every means available to you.

3. Know Your Audience

In order to best provide good products, you'll need to ensure that you know who your audience is. If you know them well, you will know what they want in a product or service. You'll know what their problems are and find a way to offer them products that solve them.

4. Provide Value to Your Audience

Anything you offer your audience, whether free or paid, should provide value above all else. If the things you offer don't make the audience feel like they're getting more than they paid for, they're going to be unhappy.

5. Follow the Rules and Laws

Disclose that you have an affiliate relationship with the items that you promote and that you'll earn a small percentage of sales. It's the law first of all, and secondly, it's just a nice thing to do. People will not be upset about it if you let them know upfront.

6. Test Different Designs and Copy

When you come up with copy, sales pages, or ad designs for your promotions, make sure to test them out to find out which kind works better for your audience. Change one small thing at a time to find out which version does better.

7. Work with the Affiliate Manager

If you are promoting products that have an affiliate program and they have an affiliate manager, this is a great sign of a wonderful product. The great thing is you can work with the affiliate manager to ensure you have the marketing collateral you want to use to promote.

8. Not a Get-Rich-Quick Scheme

One thing to keep in mind as you move forward is that it's not going to happen overnight that you go from zero dollars to six figures. You can make good profits, but it will take some time.

9. Get Good at Review Writing

One way to promote affiliate products is to write great product reviews. Write them for your own content purposes, but also write them on other platforms where the product lives.

10. Be Yourself

The best thing you can give your audience is a glimpse into who you are. That's what makes you unique and special. Your audience will appreciate getting to know you, and that will make them trust you more.

Companies are happy to pay commissions to people just like you, in return for selling their products and services. You have the potential to make a great income when you choose the right niche, stay committed, and understand your audience. For a no-nonsense, kick-start guide to getting started, download my free checklist, Affiliate Marketing For Beginners at https://jonallo.com/affiliatechecklist

Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948

Affiliate Marketing, Digital Marketting, Digital Advertising, Online Promotion

Affiliate Marketing

The term affiliate marketing refers to the concept whereby a merchant/dealer who is the advertiser appoints one or several advertiser/s who generate traffic or leads to the merchant's website, in order to generate larger sales. These advertisers who are typically known as affiliates are paid on the basis of either performance measure or registrations or direct sales generated by them, as may be the decided terms.

The affiliate marketer promotes the products/ services of the client merchant through various websites, blogs, posts, articles, etc. directing the traffic to the merchant's website who then pays commission or remuneration to such marketer. There could be thousands of affiliate marketers for one website whose motive is to generate visitors to the website who are potential to originate sales for the website

Such a marketer makes use of analytical tools to keep track of the types of links and posts that generate actual sales.

How Affiliate Marketing Works

A merchant that wants to reach a wider base of internet users and shoppers may hire an affiliate, who could be the owner of multiple websites or email marketing lists with a wide network. He then communicates and promotes the products offered on the e-commerce platform to his network. He implements banner ads text ads and/or links on their multiple owned websites or via email to his clientele. 

Advertisement could be in the form of articles, videos, images, etc., which are used to draw an audience's attention to a service or product.
A visitor who clicks on one of these links or ads on the affiliate's site will be redirected to the e-commerce site. If s/he ends up purchasing the product or service, then the e-commerce merchant credits his account with the agreed commission, which could be 5% to 10% of the sale price of the product

Marketers become affiliates in a number of ways that include:

1) By enrolling in retail or e-commerce sites. Shopify, for example, has a program that lets marketers earn commissions on new buyers.
Surveying existing customers to learn their favorite products or services and then contacting those companies to inquire about such programs. For example, a small business marketing consultant might become an affiliate of an email list distribution service. The marketer receives a unique URL. They share that unique URL on social media ads, posts. When the potential buyer clicks on these URLs, they get paid by the merchant.

2) Searching online for products that are relevant to the marketer's site and will appeal to the target audience. Most companies that offer such programs indicate that with a related link or "Partners" link at the bottom of their site home page.

3) Looking for potential affiliate products at program managers that include Commission Junction, ClickBank, and ShareASale.

Article Source: https://EzineArticles.com/expert/Aryaa_Lata_Bhatt/2571466

Get Started With Google AdWords

Google AdWords advertising allows you to show your ads to people who are most likely to be interested in your products or services while filtering out those who aren't.

You can track how many people your ad was shown to, how many of those people clicked your ad, and more if you integrate your account with Google Analytics. By measuring your ads, you'll quickly see where to invest your budget and boost the return on your investment.

AdWords is most commonly based on a cost-per-click system, where the cost per click is the minimum amount required to outrank a competitor advertiser. Using a very simple example, if a competing advertiser's budget per click is $1 and yours is $5, you'll only pay $1.01 for that click.

When you're first starting out with AdWords, it can be a little overwhelming. Google AdWords itself is massive, and every slip-up can blow out your budget. I know quite a few people that have been burnt by trying AdWords without really understanding it.

To help you get started, I've created some helpful tips that I've learned over the years.

Getting Started

Create Your Google AdWords Account

Google has prepared a 7 step starter guide for creating an account which covers the basics such as creating a login, setting up billing information, and a daily budget.

Resist the Impulse to Activate Your Ads Just Yet

Google's goal at this point is to then encourage you to maximize the amount you're spending on your advertising. This is the first trap for beginners. You'll enter some keywords, Google will suggest many more keywords which are mostly helpful, but next thing you know you've spent $150 in one day with no sales or leads gained.

Research Your Keywords

Thorough keyword research is so important to the success of your AdWords advertising - if you focus on the wrong keywords you can be almost certain that your advertising won't be profitable. Start with your website to build a list of relevant keywords, look for the main words that describe what you do, your products, and your services. Align your AdWords account structure with your website.

Use the Google Keyword Tool

Once you've got your list of keywords, you can use the Google Keyword Tool to find related words and phrases for a complete list of possible keywords. People may use different words or phrases when looking for your products or services.

The tool will then show you the average search volume per keyword (there's no point in bidding on keywords that no one searches for) and the average cost per click so that you have a better understanding of the budget required and what you can afford.

From my experience, the lowest cost per click I've seen is around $0.80c and the highest was $16. So, choose wisely. Choose general and specific keywords, and group similar keywords into ad groups (aim for 5-20 keywords per ad group).

Choose Keyword Match Types

This is another trap for beginners. Google's default setting is 'broad match', which allows you to reach the largest number of people, but provides the least control over when your ads are shown.

For example, if I was a personal trainer and I bid on 'personal training' to attract new clients using broad match, my ad would be shown to people also searching for 'personal training courses', 'personal training certification' and 'personal training salary.' Clearly, none of these people are looking to hire a personal trainer. I would either receive many irrelevant clicks wasting my budget, or no clicks, which is just as bad because Google will punish me with a low-quality score and I'll have to pay more.

Essentially, the higher your Quality Score (on a scale of 1 to 10), the less you'll have to pay per click. Relevance is the key. New keywords will be assigned a quality score within a day or so.

Keyword Match Type Options

Broad Match: The widest possible search that includes a number of keywords that may not be relevant to your business at all e.g. 'Women's hats' can match searches for 'buy ladies hat'.

Phrase Match: A more targeted option that will match people searching for the keywords you have specified e.g. 'Women's hats' can match searches for 'buy women's hats.

Exact Match: The most targeted option that will match to people that are searching for your keyword, exactly as you have typed it e.g. 'Women's hats' can only match searches for 'women's hats.

Negative Match: Using negative keywords can greatly reduce wasted clicks by excluding keywords that don't relate to your business e.g. If you sell reading glasses and use 'glasses' as your keyword, your ad would be displayed to people also searching for 'wine glasses', adding 'wine' as a negative keyword would eliminate this problem.

Campaign Types

It's important to understand the differences because they function very differently.

Search Network Only: Target people that are actively searching for your products or services. This is recommended for beginners.

Display Network Only: Target people who are browsing websites that contain content that is in some way related to your products or services. From my experience, this is effective for short-term campaigns for specific promotions e.g. an online pet store's ad for free shipping for the next 7 days can appear alongside an article on how to manage aggression in puppies.

Search & Display Networks: This is a combination of the two, personally I prefer to keep the campaigns separate for more effective performance monitoring.

Shopping: This is a must if you sell products online and requires the creation of a Google Merchant account and some set-up to create a product feed. This allows your products to be featured visually with the text search results.

Writing Your Ads

Explain why a potential customer should buy your products or use your service instead of a competitor. Include your keyword so that it attracts attention. The character limit is tight, but try your best to differentiate yourself from other ads.

Google has strict advertising guidelines to ensure ads are of good quality, but I have seen dodgy grammar slip through. 'I will provide you with the best advise', will deter people who know the difference between advice and advise.

A call to action is also important for potential customers to understand what action you want them to take and to filter out people that aren't ready to take the desired action, e.g. buy now, call today, request a quote, learn more, browse now.

The page you link to on your website is also important, create a custom page if necessary to match your ad. If your ad is promoting 20% off toasters, ensure that your ad points to the toasters category with a banner highlighting 20% off. Make it easy for people to take the action you promised in your ad.

Link to Google Analytics for Conversion Tracking

Access to analytics is essential to managing your AdWords efficiently - without it, there is no way of knowing if you are achieving your goals, or which campaigns, ad groups, and keywords are successful and which are not. When you create a Google Analytics account, you'll need to add a short piece of tracking code to your website and then you can link the accounts together.

Conversion tracking provides important data relating to what a person does after clicking on your ad. Do they purchase, submit an inquiry, download your app? This information helps you to determine your success.

AdWords is not a "set and forgets" platform, and it needs to be carefully monitored and managed, particularly when you first begin.

Typically, I recommend running AdWords for at least 2 months and commit to weekly monitoring to determine if it's right for your business. You need time to give it the best chance for success.

Where to Learn More

It's not possible for me to cover everything about AdWords. I spent 3 weeks studying around my full-time job for the Google AdWords Fundamentals, Google Search, and Google Display certification exams to ensure my knowledge is the most up-to-date.

I highly recommend that you at least read the Google AdWords Fundamentals study guide to understand more about structuring your account, bidding strategies, quality score, location targeting.

Once you've activated your ads I recommend checking on the progress every day for the first week to get an understanding of how fast your budget is being spent and what the bounce rate is for your keywords. A high bounce rate generally indicates that your web page is not relevant to the search, try adjusting the keyword, match type, or simply pause it.

Article Source: https://EzineArticles.com/expert/Liz_Jammal/2387475

Why You Should Start Doing PPC Today

With the beginning of the new year came many trends in science, technology, art, and of course, business. Compared to the old days, there's now more than one way for businesses to market themselves, gain visibility, and engage with their audience. One popular method is pay-per-click advertising or PPC because of the efficiency it offers. Here are some of the benefits PPC could give you:

Quick Results

As a business, you've most likely employed many marketing methods such as SEO. It takes a significant amount of time and effort before you can see results. It could take weeks or even months.

With PPC, once you've set up your ad and it gets assessed, you're good to go. Your ad will be displayed immediately for your target audience to see. You can see your ad campaigns do their job and you can collect the data as early as the day you launched it.

This does mean not to say that you should forego SEO and stick with PPC entirely. It might be best to use both for optimal results.

Time and Cost-Efficient

When you hear the words PPC, you might be intimidated by the word "pay". Don't be! It won't cost you a fortune like you imagined it would. As the name dictates, you are only paying for what you get. At least you are sure that your money is actually being put to use.

PPC also allows you to choose the target of your ads to ensure that they are being displayed to the right people. Furthermore, you actually have all the autonomy and freedom with how you want to run your ad. You can stop it anytime you want or make minor tweaks.

Data You Can Track

Some businesses, especially startups, are quite tight with their budget. They need to know exactly where their money is going and how their efforts are faring as much as possible. Fortunately, PPC allows you to track every detail in their campaigns: reach, engagement, conversions, etc.

This way, you will know which strategies are working best without wasting time, effort, and money compared to traditional marketing methods. You can easily identify what your target audience is looking for by just experimenting with a few campaigns. The best part is that this will give you important insights into what you can do to improve your future ads.

In this generation, customer attention gets more elusive each day. Add to the fact that you have hundreds of other businesses in your niche to compete with, it's a tough world out there. So now it's up to you to decide which marketing methods work for you and your needs.

With all the benefits stated above, choosing pay-per-click is an easy decision to make. If you want to start today, it's ideal to contact a PPC campaign service provider to guide you and get your ads running smoothly.

Article Source: https://EzineArticles.com/expert/Donald_Smithon/2139064

Google AdWords Account Audit

It is simply the most powerful paid advertising platform for search online. With over 91% of the search engine market share, Google is without a doubt, the indisputable champion of all time.

As a result, it's only normal that every company on earth wants a piece of the action on the first page of Google either by using AdWords PPC paid advertising or organic search marketing. Let's face it, if your website is not showing up on the first page of Google for any given keyword query in your industry, you can forget about acquiring new clients on this platform.

Using the AdWords platform

As we all know, with power comes complexity and learning curves before one can show noteworthy accomplishment. AdWords can make you or break you depending on your skills at managing your campaigns. Let's face it, companies don't want to lose money in the process of buying paid advertising to acquire more leads. The main purpose of any business is to grow and make a profit.

At the end of the day, the only important metrics that matter to company owners are the conversion rates and ROI (return on investment). Sure there are lots of important metrics to track and monitor for any savvy marketer. Furthermore, these metrics are bundled in a measurable value called "KPI " or key performance indicator. This value was designed to monitor a business's overall marketing objectives (the success or failure of a campaign). Some of those KPIs to monitor are called: CPC (cost-per-click), CTR (click-through-rate), CPA (cost-per-acquisition), CPC (cost-per-conversion), CLV (customer-life-value), just to name a few.

The AdWords platform has countless amounts of settings that you could compare to the cockpit dashboard of an airplane. Yes, indeed, very confusing for someone without any paid advertising experience.

Just to give you a brief idea of the different settings requiring your attention when first creating an AdWords campaign, part of the list settings are as follows: campaigns to ad groups creation, ad copies, budget settings, and max. CPC settings. From setting up keyword match types like "broad match, modified broad match, phrase match, an exact match to set up the negative broad match, negative phrase match, negative exact match. Setting up conversion tracking and Google Tag Manager tags and triggers, demography, locations, and ad placement settings, scheduling, setting up ad extensions, call extensions, display network ad settings, understanding QS (quality score), and the list goes on and on.

It's quite understandable that most companies don't have the internal expertise to fine-tune and manage AdWords campaigns. Most importantly, their CPA (cost-per-acquisition) is much higher due to the fact that their campaigns are not fully optimized. As a result, their QS (quality score) (measure from 1 to 10 based on ad relevancy, keywords in ad copy, URL, landing page, etc.) per keywords are very low therefore bringing their CPC (cost-per-click) much higher. Furthermore, the ad impressions (amount of times your ads are shown) will be low due to poor campaign optimization.

Time for a Google AdWords Account Audit

It's always advisable to ask for a Google AdWords account audit by a third-party certified professional. Most importantly, that professional will help you understand why your campaigns are not performing to your liking.

An AdWords account audit is the process of evaluating the overall effectiveness of your marketing campaigns and make your account run smoothly in order to increase your ROI. Only a Google AdWords certified professional will be able to assist you and find the missing link. During the evaluation, many hidden issues will be discovered. Each item will be analyzed and logged separately.

Complete structure analysis of your account will be conducted to point out the weak elements. An AdWords audit will also help you discover where ad spending is wasted and most importantly how it can be improved, even more, new ideas will also be suggested.

You see, there is a lot more to Google AdWords than simply creating an ad and throwing a bunch of keywords in a single ad group, and adding the website URL.

The most important aspect of any AdWords campaign is conversion tracking. Over 95% of businesses don't have that right. In order to fine-tune and improve ROI, you first need to understand what is going on. If you can't track your conversion properly, how can you analyze your data and correct the poor results that are burning your paid advertising budget?

Furthermore, a high percentage of companies are missing important elements online. They just don't have a proper end-to-end sales funnel with automation to capture fresh daily leads and turn them into buyers. Having a website is just a small fraction of the online marketing equation and that is the main reason why so many companies are losing money trying to advertise online. Most importantly, they don't have a proper CRM (customer relationship management) platform to capture and nurture their leads through email marketing automation. So they simply send expensive paid traffic directly to their websites and hope for the best, a spray and pray technique that won't bring many results.

I truly hope that you found valuable information within the article. I'm John Tahan from Montreal, Quebec, Canada, a digital marketing project leader specialist helping companies grow their business online. Simply put, I help you get more clients. Some of my credentials are as follows: Certified Google AdWords professional and also a Google Analytics Certified professional, a Platinum writer here at EzineArticles.com. I have over 20 years of online marketing experience.

You can read more about my SEO-SEM-Web Design company at https://WebPros.ca We also have a FREE AdWords account audit and overall online sales funnel analysis and evaluation with no obligation on your part.

Click on the following link: https://webpros.ca/digital-marketing-audit-questionnaire/

Thank you

John Tahan

Article Source: https://EzineArticles.com/expert/John_Tahan/114021

How To Use Pay Per Click Campaigns In Your Business

Pay-per-click (PPC) campaigns are a great way to break into online advertising without spending a fortune. You can start with a small budget and over time see huge returns on your investment.

But before even starting, it's important to understand all the different goals you can have in mind for your PPC campaign.

Build Your List

Email lists are a lucrative way to market your services and products. You get people to agree to receive a marketing message from you via permission-based marketing. That is, they sign up on their own free will to get the messages. Usually, they get a free gift of some sort for signing up.

Promote an Event

Short-term goals are really great to fill with PPC campaigns. Events usually have a set date that they are going to happen, and this bodes well for pay per click because people don't like to miss out. With a deadline approaching, people are more likely to sign up if they hear about it via PPC.

Sell Your eBook

Do you have a published eBook that you want people to know about? Starting a PPC campaign to promote the book is a great way to get more people to buy it. You can let your ad send them to a video trailer of your book and to an order page.

Get More Followers

If you're trying to build up a community on Facebook, running a promoted post advertisement or another type of PPC campaign to get awareness for your group can do wonders for getting more followers.

Get More Engagement

You can run promoted posts on Facebook, Twitter, and Pinterest to get more engagement on a particular post that you want to see people respond to. When you get the engagement though, be sure to respond back to increase the effect.

Promote a Contest

If you have a contest without PPC, you may end up very disappointed in the results. Contests are wonderful ways to build your list and get more awareness about your brand.

Close More Sales

PPC can also be used to promote a direct product for direct sales instead of promoting a list or a post. Sometimes people just want what you have to offer and they want it now, not later. Create an awesome sales page and the PPC ad can link directly to the sales page for best results.

Retarget Consumers

Great use of PPC is to retarget people who have seen your website and offerings but did not buy. Bringing them back is an excellent use of PPC campaigns because sometimes people just left because they got busy and the reminder to go back will help.

Facebook wants you to succeed using its PPC advertising platform. This just makes sense. If you achieve your business goals while spending money on Facebook advertising, you're likely to use that marketing practice again in the future. To learn how to make your Facebook advertising successful and profitable, download my Free Checklist, Successful Facebook Ads at https://jonallo.com/FBads

Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948

Everything You Need to Know About Landing Pages!

A landing page, simply put, is an attractive, elegant, and clean page that immediately gets the attention of visitors to your site.

When built innovatively, a landing page can act as the cornerstone of a successful online marketing website campaign.

Why So Much Fuss About Them?

"Landing pages are the new direct marketing, and everyone with a website is a direct marketer." -Seth Godin

A landing page is a place where conversions happen. Having an effective landing page can turn your website into a money-making machine.

According to Marketing Sherpa, 68% of B2B businesses use those pages to get new leads for conversions in the future.

A business that makes $1000/day could be losing over $25K per annum if the landing page responds slowly, says internet marketing guru, Neil Patel.

Here is an example that is old by now, but which still demonstrates the importance of building a landing page well. In the year 2010, President Obama was able to raise an additional $60 million JUST by A/B testing the page that was created for a particular campaign.

Remember: you have just a couple of seconds to make or break the deal.

So... give it all you have!

What makes a landing page function as a converting machine? What are the best elements to be incorporated into your lead capture page so that even the most reluctant visitor to your site votes in your favor?

To answer these questions, let's take a look at seven of the top elements you need to consider when designing your landing page.

7 Ways to Captivate Users with Landing Pages

1. Create Compelling Headlines

The headline of your page is the first thing that your visitors will see and read. So, it makes sense to craft a killer headline that will impact them instantly.

Years ago, Basecamp switched up its standard software benefit/feature-driven landing page for a picture of a real customer.

Basecamp made the headline a quote that summarized the major advantages that the customer's company received.

The result was a massive increase in the conversion rate by 102.5%.

Here are some pointers on creating killer headlines.

• Be useful

When writing your landing page headline, remember to connect with the fears and wants of your visitors.

According to Kissmetrics, Carelogger boosted its conversion rate by 31% when its headline focused on the fear and desire of its target audience.

• Be Urgent

Encourage users to act right now by providing a deadline or giving out some useful offers. This strategy can easily grow your reader base and compel them to act.

• Command Attention

Your words should trigger emotion among your users. It's always wise to pick up vivid adjectives for this purpose.

Some powerful words you can use are:

• Astonishing

• Never seen before

• High costs

• Power

2. Use Videos to Tell Your Story

Landing pages with videos can up the conversion rate by almost 80%, according to EyeView Digital. Also, recent statistics reveal that 95% of users retain the messages in videos.

Videos provide passive engagement. With minimum effort, visitors can discover exactly what you want to convey.

Many marketers don't know what a heatmap is. So CrazyEgg hired the Demo Duck crew to point out the reasons why small businesses need more than Google Analytics to improve their conversions.

Do you think visitors will abandon this page?

Never.

Some important pointers to note while creating a video on a landing page are:

Use a tempting thumbnail to engage and convert your audience.

Put your video above the fold.

Keep your video meaty enough to be interesting for your target audience.

Try to include a transcript of the video. Some people might want to watch the video, some might want to read it, and some would love the idea of doing both.

What's the secret?

According to Entrepreneur, if an image is worth a thousand words, a great video is equivalent to 24k words per second.

People love videos. The Guardian even claims videos will be the future of content marketing.

Cisco states that videos will account for roughly 79% of consumer traffic on the internet by 2020.

3. Create a 3D Effect Using Parallax Scrolling

With the help of parallax scrolling, the background of your landing page moves at a reduced rate compared to the foreground.

This feature results in a 3D effect as visitors scroll down the page.

What's so great about the scrolling effect?

It allows you to tell your story on your landing page. It allows your visitors to know more about your services or products.

When you use effective copy with parallax scrolling, the result will be a very persuasive and professional page.

4. Trust Signals

The best landing pages make adequate use of trust signals.

Why do they use this tactic?

Trust signals indicate to visitors that your brand and offers are credible. These signals can take a number of forms, such as testimonials, endorsements from past clients, etc.

FiveStars has done a fantastic job of providing trust indicators on its landing page. The company showcases "proven results" and customer testimonials, as well as some personal information on website activity.

Another robust tool that acts as a trust signal is trust badges. These are nothing but logos of well-known companies with whom you've worked in the past.

When utilizing trust signals, always include the following:

• Customer testimonials

• Third-party seals

• Trust badges

• Privacy policy

5. Use Gifs to Demonstrate Your Products

Demonstrating the way your product works is extremely important.

Gifs explain how your product can be used in a faster and more persuasive way compared to videos.

Marketers are now realizing the importance of Gifs. They have become the go-to feature for companies seeking better engagement on social media.

With Facebook allowing brands to post Gifs and Twitter rolling out the auto-play videos as well, they definitely deserve a place on your landing page.

Gifs are the best substitutes for videos on landing pages.

In fact, they are much more cost-effective compared to videos when it comes to demonstrating a service or product visually.

Gifs are also gaining popularity, particularly in this year's mobile marketing trends, so you should keep an eye on them.

PineGrow uses a Gif on its landing page to explain how users can build responsive websites faster.

6. Give Out Offers

An offer is something you give to your visitors in return for getting them to do what you want.

Offers can include discounts, coupons, a free version of your product, a free trial, a matching gift, or a whitepaper.

There are a few strategies you can use.

A website that pays bills can offer users $10 for the maiden bill they pay. Users would have to sign up for the service and link their accounts to it.

A consulting firm might offer a free consultation of 60 minutes, which could be a meeting to describe how the agency can help people.

Industrial Strength Marketing gives prospective clients a free guide to building mobile-friendly websites.

7. Put the Headline and Form into Two Columns

By breaking up the screen into two columns, you can show multiple page elements with an equal degree of prominence.

Do you think that the form on your landing page deserves the same attention as your headline or sub-headline? Can they have a cumulative impact on your visitors?

Even though there is no exact formula to creating an ideal landing page, there are some common rules of the thumb to improve your chances of making one that stands out.

Are you looking to achieve a high percentage of conversions this year?

Then don't forget to follow the steps above when creating your landing pages.

Article Source: https://EzineArticles.com/expert/Nizaar_Gherfal/2176714

Tips to Get the Most Out of Your PPC Advertising

If you want to make your website visible in the search engine results, nothing can give you better results than Google AdWords. Some people just don't know how to get the most out of their PPC advertising campaigns. Therefore, we are going to share some tips that can help you get the best results from your campaigns.

Keyword Research

Keyword research is of paramount importance for several reasons. As a matter of fact, it is your best weapon if you want to gain success as a business owner. First of all, you need to know about the Google AdWords keyword planner. After setting up your Adword account, you can easily perform keyword research and make a list of relevant keywords for your PPC campaign.

Concept Testing

The landing page of your website should be simple but effective. This is important if you want to create a campaign that can drive a lot of traffic to your website for several months to come. Now, if that page can help you generate a lot of leads and sales, you can develop your long-term strategy based on this page.

Conversion Testing

Just like concept testing, the importance of conversion testing cannot be denied. With the combo of keywords and conversion data, it will be much easier for you to target your primary keywords for the success of your Search Engine Optimisation.

You may want to give a go-to phone conversion tracking. This awesome feature provided by AdWords can help you get the most out of your PPC campaign. Therefore, you may want to set it up today.

Click-Through Rate

With the help of Google AdWords, it will be easier for you to optimize your click-through rate. If you manage to increase the click-through rate, you can easily enjoy higher rankings in the search engine results.

CTA Testing

For CTA testing, nothing can work better than Google AdWords. For best results, CTA testing is of paramount importance.

Tracking your Competition

With AdWords, you can track your competition and stay ahead for as long as you want. Although you can not mention your competitors in your web content unless they have given you permission, you can place your bids on your competitors' trademark in order to use it as keywords.

Use both SEO and AdWords

Although Google AdWords can be a great tool if you want to run an advertisement campaign, experts suggest that you combine SEO with PPC. As for as your return on investment is concerned, organic Google rankings are the best.

You cannot rank on the first page for all variations of a given keyword phrase. The thing is that this tool is extremely useful if you want to get clicks on a set of keywords. Apart from this, SEO is important for your online presence, but PPC can help you get a lot of clicks in a short period of time.

If you are looking for the best way to extract the juice from your PPC campaigns, you may want to continue to run these campaigns. This will help you find what is working and what is not. Optimization is the key to success as far as your PPC advertising campaign is concerned.

Long story short, these are just some of the tips that you can follow if you want to get the most out of your PPC campaigns. Hopefully, you will follow these steps and help your business reach its new heights of success.

Are you looking for native article writing? If so, we suggest that you check out search engine ways.

Article Source: https://EzineArticles.com/expert/Shalini_M/2609777

Improve Your Marketing Efforts With LinkedIn Analytics

LinkedIn has a collection of powerful analytics tools, that let you measure your effectiveness on LinkedIn.

Some of these tools are included with your free LinkedIn account, while others are only offered to premium account holders.

These tools are a great addition to LinkedIn because now you have the ability to see how many people view, like, comment, and share your status updates and published content.

You can also see detailed demographics of who views your profile, so you can see who your profile is attracting.

Who's Viewed Your Profile

LinkedIn has been letting us see who's been viewing our profile for a few years but they've dramatically enhanced this tool for Premium members.

This feature alone is worth the investment in a premium LinkedIn account.

The Way You Fill Out Your Profile Is Important

The way you fill out your profile is so important.

The LinkedIn algorithm takes into account your industry, your region, your education, and the keywords you use in your profile, including your professional headline, job titles, keywords in your summary, and the rest of your profile.

Knowing how people found you on LinkedIn, helps you to customize your profile, so you attract the right profile viewers.

Connecting & Messaging

Once you've seen who has been viewing your profile, you're able to determine if you want to connect with them, or if you've already connected with them.

If you are connected to a person on LinkedIn, you will see the Message link so you can easily send them a message.

If you see the Connect button, you can quickly connect with them if they are right for your network.

I like to view their profile to see if they are a match for my professional network before inviting them to connect with me.

If you are a LinkedIn LION, you will connect with everyone who views your profile no matter what.

I consider a person who viewed my profile as a "warm" lead because something compelled them to view my profile.

I find that at least 80% of the people who viewed my profile will connect with me if I reach out to them.

Weekly Profile Viewers

If you were to click on Viewers from [ your industry name], you'll see the people from that industry who viewed your profile, plus all the industries that attracted your profile viewers.

When you click on each industry, you'll see exactly who viewed your profile from each industry.

Detailed Profile Viewer Demographics

On the right side of the graph, you'll see the job titles of the people who viewed your profile.

If you're trying to attract C-level executives and most of your profile views come from lower-level management, you need to update your profile and start distributing your content to a different audience on LinkedIn.

This alone is worth the small investment in a Premium LinkedIn account.

Data Categories

As you explore all of the tabs in the chart, more data categories will appear.

As a marketer, this data gives me the keys to the kingdom, as I target my ideal clients on LinkedIn.

I'm able to know what's working and what's not working, in my daily LinkedIn activity.

How Viewers Find You

My favorite data comes from the Viewers Found You From People Similar to You tab.

LinkedIn tells you how people found your LinkedIn profile and which keywords they used to find you.

This data shows you if they found you on the LinkedIn homepage, LinkedIn groups, from LinkedIn InMail you sent them, and even if they found you from a Google search.

This again helps you fine-tune your profile, so you include the right keywords in the right sections of your LinkedIn profile.

It's like receiving the answers to the test before you take the test!

Ted Prodromou is the best-selling, award-winning author of Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter for Business (Entrepreneur Press). Ted is also an internationally-recognized speaker and consultant helping businesses close more deals using LinkedIn and social selling. Learn more about LinkedIn at http://tedprodromou.com

Article Source: https://EzineArticles.com/expert/Ted_Prodromou/13666

How Companies and Professionals Can Use LinkedIn For Success

LinkedIn is the largest social networking site for professional networking. LinkedIn has more than 70 million Professionals who are exchanging daily business information. LinkedIn is different from other social media sites like Facebook and Twitter, which are basically used for friendships, likes, dislikes, interests, and hobbies, etc. But in LinkedIn, you can build connections with professionals who are in similar fields or professions. You could hook-up with your old college buddies or previous work colleagues. LinkedIn is about recommendations, your work experience details, and your work profile.

LinkedIn can be used for your own professional networking as well as for business networking. LinkedIn offers a separate page for companies and businesses. More than 50,000 companies have been registered on LinkedIn with detailed information about their employees.

Let's discuss one by one, how a professional and company can use LinkedIn for achieving success.

LinkedIn for Professionals

LinkedIn gives the best possible option to professionals for exchanging business information. In LinkedIn, you can find people from US President Barack Obama to the CEOs of a Fortune 500 companies or even office colleague, who sits in the opposite cubicle.

In LinkedIn, you can find experienced professionals and experts related to the field of your work. You can ask for suggestions or advice related to your career or work. If you are an expert, you can also contribute 'Gyan means knowledge, to others by joining groups or answering questions in the 'Question & Answer' area.

Recommendations - LinkedIn is known for recommendations, you can ask our colleague or you're Manager or Team leader, your clients for recommendations for your work. Recommendations from top authority professionals would add value to your overall profile.

Moreover, LinkedIn also offers a separate section known as LinkedIn Answers. Suppose you are facing some problem in your projects or work, you can post your questions and can get the best answers from industry experts. Also, you can see the previously posted questions and all the answers to the question.

Group Discussion- In LinkedIn there are lots of groups related to your profession, you can join these groups and can participate or start a discussion on any topic related to your fields. Comments and thoughts of various experts will help you in enhancing your knowledge.

Once you are a member of LinkedIn, look to expand your network of connections. One way to do this is to use groups. In the 'Groups' tabs, you will see "Groups Directory". Select that and on the next page use Search Groups, selecting "other" from the drop-down categories menu. Join the groups that interest you. Once you are a member, you will have access to the members in that group.

Also, LinkedIn offers you the option of following the company. By following the company of your choice you can see the latest updates of that company. For example no. of vacancies in that company, new hires promotions, etc.

On LinkedIn you can also find the jobs in the Job section; you can search for jobs, save jobs of interest among the many more interesting options.

These are some of the features and applications, professional can use in LinkedIn

LinkedIn for companies and Business

LinkedIn offers lots of applications and feature to companies, some important features are:-
Recruitment- Companies can find here desired candidates for their company without any cost. Companies can post jobs on LinkedIn so that professionals, who are looking for a change, can apply. Moreover, LinkedIn offers lots of recruiting solutions to the companies.

Business Partner - LinkedIn is the perfect place for finding a business partner for your business.

Company Profile- Companies can register their own profile at Company Directory in LinkedIn and can give all information about the company like a year of establishment, no. of employees, company achievements, etc.

Lead Generation - Many a time, you come across companies or individuals of a group posting requirements of services. If you are very active on LinkedIn, you can be the first of the early birds to capitalize on such opportunities. Working for leads can be time-consuming at first on LinkedIn, but with a relentless approach to working on your professional connections, would ultimately bear fruits in the long run.

So as we can see, LinkedIn can sure be a very exciting online place to be in. Investing some time and learning the ropes in LinkedIn, can sure help professionals and businesses to grow their careers and generate more profits.

Radical Networks has more than 9 years of experience in web designing, web development, SEO, Social media marketing, e-commerce solutions. Radical Networks has worked with a variety of customers and helped them in their web presence and internet business needs. For more information visit the site at http://www.radical.co.in

Article Source: https://EzineArticles.com/expert/Sunil_Nagraj/663278

10 Ways to Get More Business Through LinkedIn

LinkedIn is today's top business networking website where business professionals of all kinds migrate in hopes of making new connections and creating new business opportunities. It's estimated there are now over 200,000 million Linked is users and it joins Facebook and Twitter as one of the world's top social networking websites.

Although everyone and their dog has a LinkedIn profile nowadays for many people knowing how to use it effectively is no easy task. For most business owners their experience with LinkedIn starts and ends with how many connections they make thinking bigger numbers will convert into more leads or sales.

Sadly for most people, this is not the case and once LinkedIn users don't experience the results they are looking for their enthusiasm can drop in a hurry. There are countless profiles around the world that sit there with little or no activity because people have just given up thinking LinkedIn just doesn't work for them (at least when it comes to getting more customers).

Speaking from experience, however, I can tell you that LinkedIn is indeed a very strong promotional tool that when used the right way can be a great source of free marketing for your business.

Like anything else though in life getting the results you want takes some time and commitment so don't expect too much too quickly. Once you get a better understanding of how LinkedIn works it will help expose your company to a whole new audience not available anywhere else.

On that note here are 10 important tips to remember that will help generate more interest for your business on LinkedIn:

Make Sure Your Profile Is Completed Properly: Before doing anything else make sure your LinkedIn profile is filled out properly. Choosing not to complete your LinkedIn profile in full is the equivalent of filling out a job application and leaving half of the fields blank. For people to take you seriously it's important to treat your LinkedIn profile as an online resume that features your best skills and accomplishments. People must view you as a credible resource for whatever service or product you are selling before they choose to investigate your company further.

Include Pictures, Links, and Videos In Your Profile: LinkedIn continues to evolve with each passing day and now allows you to add pictures, links, or even videos to your profile rather easily. Reading through endless text will bore your visitors in a hurry so anything you can do to spice it up a little is an advantage. If you have pictures of your business available or a portfolio of your work you want people to see make sure you include this in a place that's clearly visible. A picture is worth a thousand words is an old but very true saying when it comes to LinkedIn or any other aspect of marketing.

Include a Call to Action In Your Profile: Rather than simply listing your business details in your profile try and include something that tells visitors what you want them to do next. Invite them to view your website, join your other social media pages or call you for a free consultation. A call to action creates more of an impulse response with people who otherwise may give your profile a look but won't react with any sense of urgency. Don't go overboard with any full-blown sales pitches but communicate your message in a way that makes visitors want to take the next step.

Update Your Status Regularly With Useful Content: Not updating your status on a regular basis is one of the major mistakes most LinkedIn users make and will make sure people forget about you fast. Once you make connections with people it's important to make sure you stay in front of your audience so they get to know and recognize your brand. Post information relating to your line of work that others may find helpful including tips, articles, resources, videos, or whatever else. Once people begin to respect you as an authority of your particular subject matter they are more likely to contact you in the future.

Target Your Approach When Making Connections: A lot of people will try and add new connections randomly which is still technically considered a no-no by official LinkedIn policies. If you are going to try and make connections with people you haven't met however try and think logically about what kind of people could benefit from your service. Also, try and make connections with people in a similar industry to yours or who offer a complimentary service so there is a valid reason for you to make the invite. Collecting a bunch of people who have no interest in you or your business may build up your numbers but won't help generate buzz for your business. Also, remember if your business only serves local customers you want to try and connect with people in the same area as you.

Join Multiple Groups and Actively Participate: There are countless groups on LinkedIn for almost every topic imaginable so join some that interest you and get involved. Just like if you don't post regularly in your status updates not posting in your group conversations won't garner much attention either. Remember the goal of a group is to network, meet new people and turn them into acquaintances through meaningful conversations. Groups are a great way to build your list of connections but also target specific areas of interest that make sense when promoting your business.

Optimize Your Profile For Search Results: Many people don't realize even now that you can do a search on LinkedIn very similar to how you look for information through a Google search engine. People do not just search for someone's name on LinkedIn they search for topics or businesses they are interested in as well. Try to include important keywords throughout your profile that other people may use when searching your type of industry. Profiles that are well optimized will show up at the top of many common LinkedIn searches and will bring more targeted traffic to your profile page.

Create A LinkedIn Business Page and Make People Aware of it: Yes LinkedIn has officially jumped on the business page bandwagon joining the likes of Facebook and Google+. If you haven't started one yet do so immediately because building up a business page always takes weeks if not months to get going. If you have a strong list of LinkedIn contacts already send them a personal message to follow you on your business page as well (and make sure you are willing to return the favor). Your business page will let you showcase your company in ways your personal profile will not with better options for photos, videos, posting options and more. Do not neglect your normal profile when building your business page either, the two must work off each other as a cohesive unit for the best results.

Say Hello to People You Add or Who Add You: Whether people openly admit or not they will often add a new connection or accept an invitation to connect with no dialogue or interaction in between. You won't be good friends with every contact you have on LinkedIn but at least try to engage some of them in a manner that lets them know you appreciate their interest. If it's simply sending a personal message saying nice to meet you and thanks for adding me a personal message goes a long way in building relationships with others. Acknowledging someone as not just another random connection but a real life person lets you stand out in the crowd almost immediately.

Get a Professional Photo Taken: You've probably heard the saying "image is everything" or perception is reality" a million times before. Whether it's fair or not having a striking profile picture will make you appear important and more like a big time player in LinkedIn circles everywhere. Professional photos have a huge impact in any aspect of marketing whether it's websites, magazines, or print ads you get in the mail. If your profile picture is poor or just average that's what your first impression will likely be with others. Also don't ever use personal photos for your LinkedIn profile, make sure you look the part of someone others would want to do business with.

Of course there are more advanced methods of LinkedIn marketing once you get the hang of it and start to see he results you're after. Remember there is no magic formula in creating the perfect LinkedIn strategy it is a skill you must practice and develop over time. Work hard and stay consistent with your efforts will finally pay off.

Jeff Moyer is the owner of the Calgary Web Design Network, a professional web design & internet marketing company in Alberta, Canada. Jeff has worked as a web designer in Calgary for over 10 years and is also experienced in blogging, seo, graphic design, journalism, and more. His company currently works with an accepts business from all parts of North America.

Article Source: https://EzineArticles.com/expert/Jeff_R_Moyer/1418531